Management summary.
People-Based Marketing bundles our demand to really know customers, solely as individuals, and to address them directly and as such. Do not longer focus your marketing measures on target groups or personas, but design them in such a way that each customer is addressed individually according to his needs. If you succeed, your customers will become loyal customers.
The goal is to create even more relevant and personalized experiences to increase your revenue and extend the life cycle of your customers.
