Design Office Hamburg Görttwiete
via the website of the event
Marketing experts want to ensure that their marketing investments pay off. To ensure this, they must continue to optimise their marketing in 2020 and ensure proven growth.
But customers increasingly expect connected offerings and opportunities for real-time interaction. This has implications for marketing: measures must be digitally evaluated and specifically adapted. And to assess the impact of their strategies, marketers are required to monitor the entire customer life cycle.
Successful marketers know more because they have their data under control. Because one thing is certain: data-based marketing paves the way to success.
What trends should you keep an eye on this year in terms of data? What tactics do successful companies use when it comes to data-driven marketing? And what do you need to do to make your data work for you?
09:30 - 10:00 Reception & breakfast
10:00 - 10:30 Trends & Tactics, Datorama
10:30 - 11:00 Analytics unlocked, Namics - A Merkle Company
11:00 - 11:30 Implementation in practice, Datorama & Salesforce
11:30 - 12:30 Brunch