Under the theme "Attitude counts: Attitude Matters", the largest trade fair in the digital economy is taking place in purely digital form for the first time. From September 23 - 24, the digital industry will meet at DMEXCO @ Home and offer a full program over two days.
Namics is presenting the master class "Success without cookies? How to increase the efficiency of digital activities with people-based marketing".
Every marketer today wants to deliver the right message to his customers at the right time. However, under the changing data protection regulations, this vision seems to be moving further away than becoming more concrete. The Masterclass will highlight what you need to consider in order to provide your customers with a seamless, cross-channel experience on their journey. At the same time, you will learn how to increase the efficiency and effectiveness of digital marketing activities with the right mix of MarTech, data strategy and customer centricity and how to take concrete steps towards people-based marketing.