Namics Masterclass at DMEXCO.

Success without cookies? How to increase the efficiency of digital activities with people-based marketing.

  • When

    • September 23, 2020
  • Program & Registration:

  • Time frame:

    • 10:00 – 10:30 a.m.

  • Speaker:

    • Marco Hassler, Senior Prinicpal Consultant, Namics – A Merkle Company

Under the theme "Attitude counts: Attitude Matters", the largest trade fair in the digital economy is taking place in purely digital form for the first time. From September 23 - 24, the digital industry will meet at DMEXCO @ Home and offer a full program over two days. 

Namics is presenting the master class "Success without cookies? How to increase the efficiency of digital activities with people-based marketing".

Every marketer today wants to deliver the right message to his customers at the right time. However, under the changing data protection regulations, this vision seems to be moving further away than becoming more concrete. The Masterclass will highlight what you need to consider in order to provide your customers with a seamless, cross-channel experience on their journey. At the same time, you will learn how to increase the efficiency and effectiveness of digital marketing activities with the right mix of MarTech, data strategy and customer centricity and how to take concrete steps towards people-based marketing.

About the speaker

Marco Hassler

Marco Hassler is Senior Principal Consultant at the digital agency Namics – A Merkle Company. For more than 15 years, he has been involved in digital analytics and digital marketing and advises clients from various industries on marketing technologies, web and customer data analysis as well as people-based marketing activities. He is the author of the book "Digital und Web Analytics", is still a techie in his heart and is a passionate mountain biker in his spare time.

With your registration via this link you will get access to the Adobe area within DMEXCO @ Home and participate in our Masterclass for free. After registration/login enter the code BBRQ0U in the ticket store. After receiving the ticket by e-mail you will see the Adobe area after login. There you will take part in our Masterclass on September 23rd at 10 am. The registration does not include a generally valid ticket for DMEXCO @ Home. 


More about people-based marketing: 

Whitepaper: Kickstart to People-based Marketing with the Adobe Experience Cloud. 

Whitepaper: People-based Marketing for Advanced Users of the Adobe Experience Cloud.   


Do you want to make your digital activities more efficient? We look forward to hearing from you.

New Business Kontakt
Your New Business contacts: For Switzerland Dominik Steinacher (+41 44 228 67 77) and for Germany Inka Nobel (+49 69 365 059 0).