Michael Rottmann at the Smart Business Day 2020.

Experience and empathy make a leader appreciated, data make him successful.

Watch the recording now (in German).

Experience, empathy, ability to take critique, openness, ownership – some of the many demands on modern managers. But today an important additional basic requirement is added: data competence. Not only because data is "the new gold" and new business models are based on data. Today, data can become a success factor in the internal and external communication of a leader.

In his presentation, Michael Rottmann will examine two approaches that illustrate this requirement in more detail: On the one hand, he uses examples to explain the power data can develop in personal branding. On the other hand, he shows how data can make internal change communication target-oriented and efficient.

Slides of the presentation

SBD20 Thumbnail Michael Rottmann
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About the speaker.

SBD Referent Michael Rottmann

Michael Rottmann has been a communications consultant in the digital economy since 1997 and has accompanied companies such as Hewlett-Packard, Hubert Burda Media, Siemens, Migros, GE Money Bank, Credit Suisse, Swisscom, and ABB on their way to digital transformation. As a business angel, entrepreneur and board member, he promotes the development of digital health in Switzerland. Michael studied economics at the University of St.Gallen, French at the University of Neuchâtel and is a trained advertising merchant. He has lived in Munich, Zurich and San Francisco. Michael has been part of Namics for 13 years, is married and has two sons.