About the speaker.
Since April 2019, Martin Hellinger has been Head of Digital Sales & Online Marketing at DA Direkt, where he is responsible for digital sales. Over the past 11 years, he has driven digitization in various companies in the financial sector. From 2009 to 2013, Martin Hellinger was Head of Public Web & Innovations, where he built up ING DiBa's digital sales, supported the digitalization of the brand and helped establish the social media strategy. He previously gained his e-commerce knowledge in the retail sector at the Otto Group. Martin Hellinger can draw on many years of expertise in the performance-driven alignment of websites in conjunction with digital sales channels.