Azlan Raj at the Smart Business Day 2020.

Why delivering the total customer experience is key – the challenge for the marketer of tomorrow

Marketing has evolved in the last 20 years through shifts in consumer behaviour and the increased reliance of technology in the day to day lives of society. Tomorrow’s marketer can no longer rely on siloed approaches to marketing through their ways of working, channel selection or content; it needs to leverage a blended approach which serves the total customer experience. Businesses need to drive end-to-end customer experience management and Azlan will discuss what is needed from tomorrow’s CMO/marketers based on the industry trends and the challenges that businesses may face.

About the speaker.

SBD20 Azlan Raj

Azlan is the Chief Marketing Officer for Dentsu's EMEA CRM line of business and is an award winning marketing executive with over 20 years of experience in digital, media, CRM, data and analytics. As CMO, Azlan’s role is focused on helping drive the change required to deliver customer experience transformation within clients, leveraging his proven track record across a range of digital and marketing disciplines. Azlan is regarded as an industry thought leader through delivering training/seminars, speaking at mainstream industry events for partners including Adobe, Google and Salesforce, and writing white papers and articles for leading publications.