Swissgrid makes brand identity a digital experience.

Namics supports as a digital lead agency with clear positioning.

At a glance.

  1. 01The challenge.Implement strategy 2022.
  2. 02Our approach.Modular design und active dialogue.
  3. 03The result.Smart and interactive.
SWISSGRIDCreated with Sketch.
  • Sector

    • Energy
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
  • Year

    • 2018
  • Tech Stack

    • Adobe Experience Manager
  • Services

    • Experience Platforms

The challenge.

The owner and operator of the Swiss extra-high voltage grid, Swissgrid, is laying the foundations for the future of electricity supply in Switzerland with its 2022 strategy. In the process Swissgrid is sharpening its brand identity and communication.

 

With the conversion and expansion of the extra-high voltage grid, the company is increasingly in the public spotlight. A clear positioning should ensure the necessary credibility.

 

As the digital lead agency, Namics is responsible for the conception of the website in collaboration with Scholtysik & Partner (branding & print design) and One Inside (implementation).

Our approach.

After a workshop phase we set overarching project goals together with Swissgrid: a beginner-friendly information architecture and user journeys to meet user needs. These create the basis for the design.

 

The modular design brings the corporate design on the web into an expandable form. During its development we attach great importance to digital communication and active dialogue.

 

Namics creates a functional specification and design measurements for the optimal transfer to the agency One Inside.

"Smart and proactive" – according to the principles of Swissgrid, we make the brand a digital experience.

Focus on usability.

The detailed topic dossiers are tailored entirely to the needs of the various users and help to promote an understanding of the company's sometimes complex field of activity.
Tablet view der Netzprojekte

Interactive functions.

A new feature is the interactive map function based on geodata. It offers interested parties a realistic representation of lines and network projects.
Desktopansicht der Themendossiers

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Curious? Let’s also make your next project a success.

Patrick Buerkle ist Principal Consultant New Business bei Namics
Patrick BĂĽrkle, Principal Consultant New Business (+41 71 228 67 79)