Swiss life is one of Europe’s leading provider when it comes to comprehensive financial and insurance solutions. The company wants to conduct personal dialogues with members of different target groups – teenagers who just finished school or pensioners, who might still have big goals with 75. The dialogues include topics like provision and living an autonomous life for a longer time.
Conception and development of AEM components, which categorize users into the nearest target group via a distance measurement algorithm.
Components are reusable and easily adaptable to other countries and business units.
Behaviour-based personalization directly in AEM.
Marketing options stay flexible when it comes to target-group-oriented personalized topic pages and product offers.