Swiss Life. Topic finder
Personalized topic pages and offers for every target group
At a glance
- 01The challengeActive dialogue along topics like provision and life insurance
- 02Our approachConception and development of AEM components
- 03The resultPersonalized page with relevant provision topics
Sector
- Insurances
- Financial services
Disciplines
- Conception
- User Experience & Design
- Technical implementation
Year
- 2016
Tech Stack
- Adobe (AEM)
Services
- Experience Platforms
The challenge
Swiss life is one of Europe’s leading provider when it comes to comprehensive financial and insurance solutions. The company wants to conduct personal dialogues with members of different target groups – teenagers who just finished school or pensioners, who might still have big goals with 75. The dialogues include topics like provision and living an autonomous life for a longer time.
Our approach
Conception and development of AEM components, which categorize users into the nearest target group via a distance measurement algorithm.
Components are reusable and easily adaptable to other countries and business units.
Behaviour-based personalization directly in AEM.
Marketing options stay flexible when it comes to target-group-oriented personalized topic pages and product offers.
Personalized pages with relevant provision topics in real time.
Definition of a target group including its positioning.
