Siemens Ingenuity.

New platform for knowledge exchange combines artificial intelligence with co-creation.

Einblicke in die Plattform Ingenuity von Siemens

At a glance.

  1. 01The challenge.Encouraging exchange with the community.
  2. 02Our approach.AI meets co-creation.
  3. 03The result.A platform for 380,000+ authors.
SIEMENSCreated with Sketch.
  • Sector

    • Industry
  • Disciplines

    • Strategy & Consulting
    • Conception
    • User Experience & Design
    • Editorial support (Technical support for the "Writer's Tool")
    • Project management (Agile workflow)
    • Product Owner Consulting
    • Automated Testing
  • Year

    • 2019 to date
  • Tech Stack

    • WordPress (technically not implemented by Namics)
  • Services

    • Data & Insights
    • Digital Marketing

The challenge: Employee advocacy – democratizing corporate communications.

People trust people – not companies. This is what Siemens believes in and relies on its employees as credible and authentic communicators. The challenge: in order to share knowledge, experience and skills online and convince the community the right skillset is needed. The aim is to provide more than 380,000 Siemens employees with a smart tool that enables them to share their expertise, exchange ideas, network and encourage users to engage in dialogue. For successful B2B communication through employee advocacy.

Our approach.

Authentic communication.

380,000+ employees share their expertise as ambassadors.

Central platform for knowledge exchange.

Ingenuity is a platform where employees can share their knowledge with the community.

AI for smart content.

The intelligent Writer's Tool supports authors in creating digital content.
Mitarbeiter arbeitet am Laptop

Artificial intelligence meets co-creation.

Ingenuity – a revolutionary content hub.

Siemens and Namics have developed the platform Ingenuity together with other partners. It enables Siemens employees to easily create relevant content, such as articles or personal stories and opinions. At the same time, the interactive platform promotes community engagement with authors on current thought leadership topics.
Die AI der Plattform Ingenuity von Siemens unterstützt Mitarbeiter bei der Content-Erstellung

Writer's Tool for smart content.

The highlight is the so-called Writer's Tool: It helps Siemens employees to improve their texts in real time, optimize them for the search engine and to generate inspiring headlines. In addition, the tool analyses the context of the contribution and gives recommendations on how it can be linked to other relevant topics – based on a context analysis in social media and a machine learning module.
Einblicke in die Plattform Ingenuity von Siemens

We enable 380,000+ authors.

Communication of the future – platform for knowledge, opinions and discussions: Already in the beta phase, the content hub was able to attract an incredible number of Siemens experts that write about their topics. Thus, inspiring new users and readers. Just a few months after the platform was introduced Siemens’ communications expenditure and budget efficiency has been impacted positively.

  • longer retention time on Ingenuity than on Siemens.com.

    2.0x
  • higher engagement on social media with Ingenuity content than on other posts.

    6.0x
  • are needed to create content – thanks to the AI-based writer's tool (previously: 3 weeks).

    2.0days
Mark Seall, Group Head of Digital Communications, Siemens AG
“We work with Namics because we want and need to boldly break new ground in digital communication and need a partner who is capable of helping to shape this path. We have trusted the Namics team for years and this decision has been confirmed time and again to this day: Reliability, innovation, courage, passion – that's what makes Namics so valuable to us.”
Mark Seall ist Group Head of Digital Communications bei Siemens AG

More success stories.

Would you like to take your corporate communications to a new level? We are your sparring partner.

New Business Kontakt
Your New Business contacts: For Switzerland Dominik Steinacher (+41 44 228 67 77) and for Germany Inka Nobel (+49 69 365 059 0).