Siemens Coffee Mug.

Efficient internal communication and infotainment with personalized news service Coffee Mug.

Digitale Darstellung

At a glance.

  1. 01The challenge.Internal communication meets AI.
  2. 02Our approach.Personalized news service Coffee Mug.
  3. 03The result.Information as digital experience.
SIEMENSCreated with Sketch.
  • Sector

    • Industry
  • Disciplines

    • Conzeption
    • User Experience & Design
    • Projekt management (Agile workflow)
    • Product Owner Consulting
  • Year

    • 2019
  • Tech Stack

    • Technically not implemented by Namics.
  • Services

    • Digital Workplace
    • Data & Insights

Internal communication meets artificial intelligence.

The amount of internal content at Siemens is overwhelming. The purpose is to inform, entertain and inspire more than 385,000 employees worldwide – with content that is perfectly tailored to their individual needs. To ensure that everyone is up to date and benefits from relevant information.

Our approach.

One channel. All relevant information.

Coffee Mug bundles Siemens' internal news portals in one place and filters the relevant information.
Ausschnitt Smartphone

AI for personalization.

Depending on preferences, reading behaviour and location, the content adapts to the user's needs using an algorithm developed specifically for this purpose.
Ausschnitt Kaffeetasse
Kopfhörer

Relevance is king.

Continuous feedback is collected and incorporated into the further development to continuously provide even more relevant content.
Ausschnitt Smartphone

Access from any device, anywhere.

Coffee Mug enables Siemens’ internal news to be consumed worldwide with any device.
Show more

Personalized news service Coffee Mug.

All relevant information in one platform.

With the platform Coffee Mug, Siemens is laying the foundation for smart, digital internal communication: all news are individually adapted to the needs, preferences and behavior of the respective employee. An intelligent algorithm taps various internal news sources and offers the user exactly the amount of relevant content that she/he can read in the time she/he wants. Exactly as long as it takes her/him to drink a cup of coffee.
Kaffee Dashboard

Namics as strategic and operational partner.

Namics supports and accompanies Siemens in the digital transformation of their internal communications – as a strategic and operational partner. We conceived the unique concept for the platform Coffee Mug. In addition, our experts accompanied Siemens with the user experience, the design and the content on the platform.

Coffee Mug = increased efficiency + digital experience.

Siemens employees benefit from smart infotainment. They are always informed about all company news without getting lost in details. This saves time. Siemens also successfully places its most important topics: company information becomes a digital experience.

  • more relevant content was played out in the first three months (according to a survey).

    33.0%
  • content pieces are published via news platforms every day.

    1.0K
  • employees now receive relevant information on a daily basis.

    385.0K+
International PR Award 2019 for Coffee Mug.
The Coffee Mug not only inspires Siemens employees, but also the jury of the International PR Award. We were awarded in the category "Innovation of the Year" for our joint project.
Zwei Siemens Mitarbeiter auf der Bühne des Internationalen PR-Preises
Anna-Lisa Becher (Product Owner Coffee Mug) and Hans-Jürgen Bode (Project Manager Coffee Mug). (Source: Siemens)

More success stories.

Efficient, relevant, powerful: take your communication to the next level with Namics.

New Business Kontakt
Your New Business contacts: For Switzerland Dominik Steinacher (+41 44 228 67 77) and for Germany Inka Nobel (+49 69 365 059 0).