Kenwood: Successful influencer campaign for the 70th anniversary.

"Cooking and baking on a new level": With Influencer Marketing to more commitment in the Social Web.

At a glance.

  1. 01The challenge.A nationwide influencer campaign.
  2. 02Our approach.Local influencers enrich the Kenwood Club with creative and inspiring content.
  3. 03The result.2,000 registrations for the Kenwood Club.
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  • Sector

    • Handel & KonsumgĂĽter
  • Disciplines

    • Strategy & Consulting
  • Year

    • 2017
  • Tech Stack

    • Social Media
  • Services

    • Digital Marketing

The challenge.

Kenwood Swiss AG is an internationally successful manufacturer of kitchen machines. On the occasion of its 70th anniversary, Kenwood launches a new cooking platform named “Kenwood Club Switzerland”, which offers all cooking enthusiasts various recipes and tips for cooking and baking with Kenwood kitchen appliances.

Namics is supporting the launch of the platform with a nationwide influencer campaign to raise awareness of the club and attract new members.

The campaign aims to get more people interested in the diverse world of Kenwood food processors, to expand the community in the long term and finally to promote sales of machines and accessories.

Our approach.

With the guiding principle “Cooking and baking on a new level” we win local influencers from Switzerland who enrich the Kenwood Club with creative and inspiring content and encourage members to interact on the platform.

The focus is on user-generated content: Through long-term cooperation with the community and influencers, new content is constantly being produced and distributed via various Kenwood channels (newsletters, social media).

Since the start of the campaign, more than 2,000 registrations have been won.

Over 23,000 likes on Influencer.

The success of the campaign is measured regularly and activities are optimized accordingly. At the same time as the successful launch of the campaign, separate social media channels have been set up for Kenwood. The community has increased 30-fold during the campaign (October 2017 to January 2018) and over 23,000 likes on Influencer content have been recorded.
Kenwood - Tabletansicht Kenwood Facebookseite

Building and expanding the platform.

Following the successful launch of the Kenwood Club, the company continues to focus on building and expanding the platform. Additional cooking enthusiasts are to be won via multi-value content via own channels, influencer cooking events and competitions. Other functions, content formats and an online shop are also planned to expand the club.
Kenwood - Ansicht Website "Gewinnspiel"

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New Business Kontakt
Your New Business contacts: For Germany Patrick Habel (+49 69 365 059 0) and for Switzerland Patrick BĂĽrkle (+41 44 228 67 77).