Aesthetics, tradition and precision: these are the values Bucherer has represented since 1888. Meanwhile the Swiss family business has become the world’s second largest luxury retailer. Thus, the demands of Bucherer’s customers has also changed: digital touch points, high-quality content and personalized shopping experiences are important elements of a convincing customer journey in the digital age. To push their own digital transformation, the Swiss traditional company needs a fully digitalized sales strategy.
Reference period: 12/10/18 to 03/10/19 in the present Bucherer Online Shop vs. the same period of the previous year in the previous Online Shop, Traffic of the christmas season is included in each case.