ADAC – Relaunch adac.de.
Redesign digital brand appearance.
At a glance.
- 01The challenge.New look of its brand appearance.
- 02Our approach.Agile project procedure and high-level interdisciplinarity.
- 03The result.In July 2016, the new supply side “Financial Services” went live.
Sector
- Automobile
Disciplines
- Conception
- Technical implementation
- Agile workflow
Year
- 2016
Tech Stack
- Sitecore
Services
- Fullservice
- Experience Platforms
The challenge.
The ADAC is Germany’s biggest automobile club based in Munich. Until 2018, the association is targeting a new look of its brand appearance and has therefor partnered with Namics.
The aim of the new website is for it to become a device-, time-, and location-independent platform for members, costumers and other interested parties.
Our website adac.de is a central means of communication and interaction, which is increasingly gaining in importance with the growing mobile use. We are very pleased to have found a competent and reliable partner in Namics for the further strategic development of adac.de. In particular, we appreciate the support of Namics in introducing agile project management methods in the ADAC.
Marion Ebentheuer, Managing director ADAC e.V.
Our approach.
- The whole project follows the concept of a uniform brand appearance
- Establishment of Sitecore, the leading .NET Costumer-Experience-Management-Solution
- Agile project procedure and high-level interdisciplinarity: Namics takes over the integration of Sitecore and the connection of interfaces in close cooperation with ADAC IT. The front end is provided by Edelweiss72.
- Scrum is implemented as well as promoted and supported by the top-management
- Standardization and usage of synergies
- Step by step: The new brand appearance will be launched gradually until 2018. The old and the new world live side by side.
In July 2016, the new supply side “Financial Services” went live.
In its structure and presentation the new site strictly follows the user needs.
Moreover, ADAC profits internally.
