GENEVA, November 11th, 2020: Dentsu today announces the merger of Isobar Switzerland and Namics – A Merkle Company, two leading full-service digital agencies in Switzerland, Germany and Austria. The organisational merger will be effective as of January 1st, 2021 with the Merkle rebranding to follow in Q1 of 2021.
The merger brings together two leading digital transformation companies in the DACH region, adding digital experience capabilities to Merkle’s leading tech, data, CRM and analytics offering across EMEA. The company will rebrand to Merkle, which is the leading brand of dentsu’s Customer Experience Management (CXM) line of business. The new organization will be led by Patrik Gamryd across the DACH markets.
Merkle is a leading, data-driven, technology enabled, global customer experience management company that specializes in the delivery of unique, personal customer experiences. Namics, a full-service, digital agency with extensive digital consultancy, commerce and customer experience expertise, was acquired by dentsu international in November 2018, adding digital experience and consultancy capabilities located in Germany, Switzerland and Serbia.
Isobar Switzerland was created from the acquisition in 2017 by dentsu of former Blue-Infinity, a leading digital transformation and technology agency with offices in Switzerland, Portugal and the Czech Republic. Blue-Infinity became Isobar Switzerland in 2019.
The merger and rebranding into Merkle creates a business of over 1,200 digital specialists. The two companies complement the skills and expertise of Merkle’s already significant regional customer experience transformation proposition, adding scale to their areas of business transformation strategy, digital consulting and technology implementation.