At SAP NOW Basel 2020, be inspired by thought leaders from the world of the Experience Economy. Learn to understand what your customers really expect, why they react differently to a product or service, why they turn away or become fans. Look forward to two exciting days of experience management for tomorrow, supported by intelligent business processes.
People experience the most diverse feelings. And each of these feelings can determine the success of a company - from joy and happiness to compassion, tension and panic. Understanding what people are feeling and why can help you deliver better personal experiences to your customers and employees - with experience management solutions from SAP.
After the keynote program, recognized thought leaders, strategic SAP partners, and innovative customers discuss the latest mega trends, experience management in business, and intelligent business processes in the breakout sessions over two days.
We show you how to present your products in the best light and create an attractive and integrated customer experience on all channels.