Trends & Tactics Breakfast with Namics and Datorama.

Come to the Trends & Tactics Breakfast in Hamburg on 12th February.

  • When

    • Wednesday, 12th February 2020
  • Time frame

    • 9:30-12:30 am

  • Where

    • Design Office Hamburg Görttwiete

  • Registration

We show you how you can easily measure the ROI of your marketing investments.

Marketing experts want to ensure that their marketing investments pay off. To ensure this, they must continue to optimise their marketing in 2020 and ensure proven growth.

But customers increasingly expect connected offerings and opportunities for real-time interaction. This has implications for marketing: measures must be digitally evaluated and specifically adapted. And to assess the impact of their strategies, marketers are required to monitor the entire customer life cycle. 

Successful marketers know more because they have their data under control. Because one thing is certain: data-based marketing paves the way to success.

What trends should you keep an eye on this year in terms of data? What tactics do successful companies use when it comes to data-driven marketing? And what do you need to do to make your data work for you?

This is what you will learn at the Trends & Tactics 2020 Breakfast:


  • Full-funnel, unified data sources, AI: which trends will determine data-based marketing in 2020  Jonathan Beeston, Director Product Marketing EMEA, Datorama (presentation in English  
  • Analytics unchained - how marketing decisions are made from distributed data Kerstin Raitl, Service Line Director Marketing Services, Namics - A Merkle Company   
  • Implementation in practice with the marketing intelligence platform Datorama and the DMP Audience Studio Oskar Stenzel, Director Sales, Datorama


09:30 - 10:00 Reception & breakfast

10:00 - 10:30 Trends & Tactics, Datorama

10:30 - 11:00 Analytics unlocked, Namics - A Merkle Company

11:00 - 11:30 Implementation in practice, Datorama & Salesforce

11:30 - 12:30 Brunch

Arrange your personal appointment.

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Would you like to learn more about the partnership with Datorama?

New Business Kontakt
Your New Business contacts: For Switzerland Dominik Steinacher (+41 44 228 67 77) and for Germany Inka Nobel (+49 69 365 059 0).