The Audi Q8 makes it easy to leave the beaten track. The launch campaign is also treading new paths: away from classic product communication towards content marketing for an international target group.
After identifying suitable channels, frameworks and publication frequencies, Namics, Audi and Kropac Media produced elaborate videos, images and texts and prepared them for the core markets of the USA and China.
The "Q8 Unleashed" campaign uses various channels: social media, website, streaming service, live event. Thanks to artistic aspirationsand seamless transitions, the story remains consistent and becomes an omni-channel experience.
The independent Annual Multimedia Award is one of the most important and oldest digital competitions in the DACH region. The jury has been awarding the prize to outstanding works from the digital context since 1996. In 2019, the award was presented in 15 categories such as content marketing, website or social media. A total of 100 projects received one of the coveted prizes.