Marketing Imperatives.

Your roadmap to People-Based Marketing.

At a glance.

  1. 01Get the Marketing Imperatives.Only a few clicks away.
  2. 02Management SummaryWhat to expect.
  3. 03WebinarsGet in depth and profit.

Your way to integrated marketing.

Merkle published the Marketing Imperatives for the seventh time in a row. The comprehensive paper publishes thoughts on this years most relevant topics of digital transformation with a roadmap for a customer-centric business strategy aimed at creating even more personalized customer experiences.



Download the Marketing Imperatives and get inspired. We look forward to discussing the Marketing Imperatives in a personal conversation.

Get Marketing Imperatives now.

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Management Summary

People-Based Marketing bundles our demand to really know customers, solely as individuals, and to address them directly and as such. Do not longer focus your marketing measures on target groups or personas, but design them in such a way that each customer is addressed individually according to his needs. If you succeed, your customers will become loyal customers.


The goal is to create even more relevant and personalized experiences to increase your revenue and extend the life cycle of your customers.

People-Based Marketing is not just a marketing strategy, but a growth strategy.

Anyone who has understood this approach and lives it throughout the entire company is optimally equipped for the future of digital transformation.


This year Merkle´s Marketing Imperatives is the seventh edition published. They serve as a guideline for successful People-Based Marketing and contain concrete recommendations for your company.


Learn how the right strategy can help you achieve better results and differentiate your business from competitors.


The Marketing Imperatives describe in detail three essential action items to People-Based Marketing:


– Integrate your Customer Strategy

– Integrate your Technology Stack

– Integrate your Execution


Would you like to get to know the different aspects of Marketing Imperatives better? Then register for our Marketing Imperative Webinars. In a 3-part series, Merkle experts will examine the three fields in detail.


Imperative Two: Integrate Your Technology Stack
Tuesday, April 16, 2019, 02:00 PM BST


Imperative Three: Integrate Your Execution Strategy
Tuesday, May 14, 2019, 02:00 PM BST


Register here!


The webinars are held in English, please be aware of possible time differences.

Do you have questions about Marketing Imperatives?

New Business Consultant Yvo Pesek
Yvo Pesek, Principal Consultant New Business (+49 69 365 059 218)