Namics - A Merkle Company, the leading full-service digital agency from Switzerland, publishes the Digital Marketing Monitor 2020. The representative study examines the maturity of digital marketing in companies from Germany, Austria and Switzerland (DACH). The result: Companies recognise the opportunities of digital marketing, but lack the strategy, budget and internal know-how to exploit the potential of trends such as personalisation.
With the Monitor, Namics is pursuing the goal of sustainably strengthening digital marketing in German-speaking companies. The study is based on a qualitative and quantitative survey. The analysis was conducted over the course of the year with over 200 marketing decision-makers of different company sizes and evaluated by Namics experts.
Customer data is the treasure for companies. The better a company knows its consumers, the better it can make them personal offers. Marketers therefore see great potential in the personalization of their measures, alongside social media and artificial intelligence (AI).
Digital marketing encompasses many different disciplines. Three-quarters of marketers use social media for marketing. Slightly more than half are concerned with search engine optimization (SEO) and content marketing. Mobile marketing, on the other hand, is used to a much lesser extent.
In detail: Social Media Marketing - Most important discipline
In detail: Content Marketing - Quality does not play a major role
In detail: Search Engine Marketing - SEO is expensive and complex
The monitor examines how companies from the DACH region are positioned in online marketing. The Digital Marketing Monitor 2020 examines trends, tendencies and challenges and shows how the various measures, instruments and channels are currently being used.
The monitor is based on a qualitative and quantitative survey. Namics interviewed marketing managers from Germany and Switzerland on qualitative data collection. They work in companies of different industries and sizes. Namics analysts have developed hypotheses from this data and validated them using questionnaires with a panel of 200 DACH marketing experts. Namics evaluated and processed the data obtained in the monitor.
Download the entire study here.
Here you can download the images of the Digital Marketing Monitor:
The press release can be downloaded here.